本案例由江南大学商学院的朱和平教授团队撰写，江南大学商学院案例中心研究员白冰峰全文改编，江南大学商学院案例中心研究员李文涛为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：本案例描述了江苏友科太阳能科技有限公司在复杂多变的国内外经济环境中，遵循国家“十四五”规划，紧紧跟随国内大循环，国内国际双循环的发展思路，调整企业战略方向与业务布局，探索将领先的新能源技术落地为适合国内市场的应用解决方案。案例描述了“友科太阳能”的发展历程，欧盟双反情形下面临的复杂危机，管理者在不确定环境下运用创新的理念找到产品差异化竞争的突破点。通过变革，友科从一个单一的生产型企业转变成为一家系统方案提供商，构建出适合国内市场的营销渠道的拓展方案。案例分析帮助大家了解友科管理变革的因素、战略方案选择的思路，为企业变革管理提供借鉴。

关键词：友科太阳能；欧盟双反；双循环；新基建；贸易摩擦；环境不确定性

UTT Solar's breakthrough innovation road under the dilemma of EU “anti-dumping and countervailing duty”

Abstract: This case describes Jiangsu UTT Solar Technology Co., Ltd. in the complex and changeable domestic and international economic environment., Following the national "14th Five-Year Plan", embracing the development ideas of domestic and international double cycles, and adjusting the strategic direction of the firm with business layout, the firm explores and implements leading new energy technology and product solutions into solutions suitable for domestic market applications. The case describes that the development process of "UTT Solar", the crisis faced by the EU under the anti-dumping and countervailing duty situation, and managers use innovative concepts to find breakthroughs in product differentiation competition under a complex and uncertain environment. The production-oriented firm has transformed into a system solution provider, at the same time, it has constructed an expansion plan suitable for the domestic market. Through case analysis, it helps us understand the factors of firm change and the ideas of strategic plan selection, and provides reference for firm change management.

Keywords: UTT Solar; Anti-dumping and Anti-subsidy; Domestic and International Double Cycles; New infrastructure; Trade Fiction; Environmental Uncertainty