本案例由江南大学商学院的朱晋伟教授团队撰写,江南大学商学院案例中心研究员刁维雪全文改编,江南大学商学院案例中心研究员李文涛为责任编辑,作者拥有著作权中的署名权、修改权、改编权。
摘要:无锡康明斯涡轮增压技术有限公司是集研发、制造商用车涡轮增压器于一体的公司,在中重商用车市场一直占有龙头的地位。在轻型商用车市场则是刚刚起步阶段,但是面临中国排放法规的升级频次不断加快,国内外的数十家增压器厂商的激励列竞争,其产品战略规划却面临前所未有的挑战:排放法规真正的执行日期,政府的治理超限排的执行力度,中国商用车发动机市场需要什么样的动力技术,竞争对手会出什么样的产品和策略,如何争取康明斯总部对中国市场的资源倾斜……
关键词:排放法规,柴油,涡轮增压,产品规划,新能源
Wuxi Cummins Turbocharger Technology Co., Ltd.: fast running with small steps, and greater glories
Abstract: Wuxi Cummins Turbocharger Technology Co., Ltd. is a company that integrates R&D and manufacturing of commercial vehicle turbochargers, and has always held a leading position in the medium and heavy commercial vehicle market. In the light commercial vehicle market, it is just in its infancy, but facing the accelerating frequency of China's emission regulations, and the competition of dozens of supercharger manufacturers at home and abroad, their product strategic planning is facing unprecedented challenges: the real emission regulations The implementation date, the government's implementation of the over-limit emission control, what kind of power technology is needed in the Chinese commercial vehicle engine market, what products and strategies will competitors produce, and how to win the Cummins headquarters for resources in the Chinese market……
Keywords: Emission Regulations, Diesel, Turbo, Product Planning, New Energy