本案例由江南大学商学院的李峰教授团队撰写，江南大学商学院案例中心研究员刁维雪全文改编，江南大学商学院案例中心研究员李文涛为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：志超科技集团自1998年创立至今，已经发展为线路板行业的龙头企业。志超集团始终于平稳中求发展，抓住每一次机遇，制定战略布局。随着科技的进步，PCB应用领域逐步扩大，向新能源，5G技，航空航天等领域发展，线路板行业又迎来了发展的机遇。但近年来，随着中国人口红利的消失，PCB产业的日臻成熟，竞争越来越激烈，中国环保要求的越来越严格，尤其自2019年以来，中美经贸摩擦加剧，经济不确定性增加，使得制造企业的战略调整问题显得尤为突出。是继续在中国，还是南迁越南求发展？是转型谋求产品升级，还是致力于降低成本提高利润谋生存？本案例通过回顾志超集团的发展历程，帮助学生理清变革动因分析－战略选择-战略实施的思路，引导学生理解战略转型出现和落地的全过程。

关键词：PCB、线路板、战略转移、产业升级

Zhichao Technology Group: Every step of the way, so it is called "Zhichao"

Abstract: Since its establishment in 1998, Zhichao Technology Group has developed into a leading enterprise in the circuit board industry. Zhichao Group always seeks development in a stable manner, seizes every opportunity, and formulates a strategic layout. With the advancement of science and technology, the application field of PCB has gradually expanded, and it has developed into new energy, 5G technology, aerospace and other fields, and the circuit board industry has ushered in an opportunity for development. However, in recent years, with the disappearance of China's demographic dividend, the PCB industry has become more and more mature, competition has become more and more intense, and China's environmental protection requirements have become more and more stringent. Especially since 2019, Sino-US economic and trade frictions have intensified and economic uncertainty has increased. , which makes the strategic adjustment of manufacturing enterprises particularly prominent. Continue in China, or move south to Vietnam for development? Is the transformation to seek product upgrades, or is it committed to reducing costs and increasing profits to survive? By reviewing the development process of Zhichao Group, this case helps students to clarify the thinking of change motivation analysis-strategic selection-strategic implementation, and guides students to understand the entire process of the emergence and implementation of strategic transformation.

Keywords: PCB, circuit board, strategic transfer, industrial upgrading