本案例由江南大学商学院王丽娟教授团队撰写，江南大学商学院案例中心研究员雷源浩全文改编，江南大学商学院案例中心研究员李文涛为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：本案例分析了无锡中外运物流有限公司拿下三星在无锡建厂带来的大型物流链项目，通过公司内部组织架构调整，更高效的为客户服务，提供更多元化的物流方案，为客户降本增效的成功案例。本案例系统地介绍了物流行业环境、竞争形势、项目特点及其对无锡中外运物流有限公司的重要意义，还介绍了企业的组织结构调整、物流方案优化和管理问题的提高与改善。通过承接该项目，无锡中外运物流有限公司扩充了其客户群，建立了良好的企业形象，创造了更高的品牌价值。本案例主要用于《管理学原理》课程中“组织结构”、“权利分配”相关章节，主要适用于MBA或其他在职攻读学位人员，也可用于工商管理专业的本科生、全日制研究生的学习，可以进一步加深学生对于项目型组织架构、权力分配、产品生命周期等理论的理解和掌握。

关键词：物流企业；项目管理；组织架构

Wuxi Sinotrans Logistics: Exploration And Practice Of Logistics Project Management

Abstract: This case analyzes the successful case of Wuxi Sinotrans Logistics Co., Ltd. winning the large-scale logistics chain project brought by the establishment of a factory in Wuxi by Samsung, a Fortune 500 enterprise. Through the adjustment of the company's internal organizational structure, Sinotrans Logistics Co., Ltd. provides more efficient service for customers, provides more diversified logistics solutions, and reduces costs and increases efficiency for customers. This paper systematically introduces the logistics industry environment, competition situation, project characteristics and its important significance to Sinotrans Logistics Co., LTD. It also introduces the enterprise's organizational structure adjustment, logistics scheme optimization and management of the improvement and improvement. By undertaking this project, Sinotrans Co. LTD has expanded its customer base, established a good corporate image, and created a higher brand value. In this case is mainly used for "principles of management" course "organization structure", "" right distribution related chapters, mainly is suitable for the MBA or other personnel in charge of on-the-job assiduously study degree can also be used for industry and commerce management professional undergraduate students, full-time graduate study, students can further deepen to the project type organizational structure, power distribution, etc. Understand and grasp of the theory of product life cycle.

Keywords: Logistics Enterprise; Project Management; Organization Structure