本案例由江南大学商学院的王丽娟教授团队撰写，江南大学商学院案例中心研究员葛智杰全文改编，江南大学商学院案例中心研究员陈田田为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：苏州金螳螂建筑装饰股份有限公司作为中国专攻公共建筑装修装饰行业的龙头企业，连续13年蝉联装饰百强企业第一名。随着中国经济进入新常态，建筑与房地产业增幅大幅滑落，但存量建筑的改造性装修工程与“一带一路”带来的巨大增量市场依旧使得建筑装饰行业保持平稳较快的发展。金螳螂公司运用品牌、设计、管理优势积极打造“金螳螂·家”家居生态，促进平台升级整合；坚持技术创新和自主研发，将数字化技术融入产品服务中，不断强化公司核心竞争力；抓住“一带一路”机遇，加强海外市场分析研究和开拓，致力于打造全球顶尖的装饰品牌。本案例分析了金螳螂公司各项指标稳定增长背后的一系列的业务战略调整与布局，试图为更多在新业态发展形势下谋求壮大的企业提供一定的借鉴和实践启示。

关键词：一带一路；多元化；全球化；战略布局

Gold Mantis: Diversified and globalized strategy expansion in line with The Times

Abstract: As a leading enterprise specializing in the decoration and decoration industry of public buildings in China, Suzhou Gold Mantis Building Decoration Co., Ltd. has been ranked first among the top 100 decoration enterprises for 13 consecutive years. As China's economy enters the new normal, the growth rate of construction and real estate industry declines sharply, but the renovation and decoration projects of the existing buildings and the huge incremental market brought by "The Belt and Road" still make the building decoration industry maintain steady and rapid development. Gold Mantis used the advantages of brand, design and management to actively build the "Gold Mantis · Home" home ecology and promote the upgrade and integration of the platform; adhered to technological innovation and independent research and development, and integrated digital technology into products and services, to constantly strengthen the core competitiveness of the company; seized the "Belt and Road" opportunity, and strengthened overseas market analysis and research and development to build the world's top decoration brand. This case analyzed a series of business strategy adjustment and layout behind the steady growth of various indicators of Gold Mantis, trying to provide a certain reference and practical enlightenment for more enterprises seeking to expand under the development of new business forms.

Keywords: The "Belt and Road"; Diversification; Globalization; Strategic layout