本案例由江南大学商学院的黄昱方教授团队撰写,江南大学商学院案例中心研究员郝婷婷全文改编,江南大学商学院案例中心研究员陈田田为责任编辑,作者拥有著作权中的署名权、修改权、改编权。
摘要:当前,国内IT产业行业竞争激烈,行业的发展充满不确定性,并呈现出巨头垄断趋势。2014年,国内电信运营商——中国移动通信集团公司,注资30亿元成立苏州研发中心——中移(苏州)软件技术有限公司。中移(苏州)定位为集团公司IT能力内化机构,现有云计算、大数据、信息系统、网管四大产品线,为系统内50家公司提供云计算大数据解决方案服务,目前90%的业务来自系统内部。本案例描述了中移(苏州)如何构建核心竞争力,得到快速发展,以及面对形势和发展需求,做出转型决策。公司自成立以来,在基础管理、创新研发管理、产品运营管理等方面创新,拥有了产品研发等核心竞争力。但传统通讯市场饱和,集团公司传统主营业务发展空间遭遇瓶颈,中移(苏州)内部空间越来越小,经营压力增大,让公司考虑战略转型,从系统内的能力内化机构向成熟的商业公司转变。在转型的过程中,公司通过解决研发能力、产品质量及客户满意度、市场拓展能力、管理体系等方面的问题推进战略转型。本案例对于亟需战略转型以加强核心竞争力的企业有一定的借鉴意义。
关键词:中移(苏州);IT;能力内化;战略转型;能力输出
CMCC (Suzhou): Strategic Maintenance or Transformation?
Abstract: Currently, the domestic IT industry industry is highly competitive, the development of the industry is full of uncertainty and shows the trend of giant monopoly. 2014, the domestic telecom operator - China Mobile Communications Corporation, injected 3 billion yuan to establish the Suzhou R&D center - -CMCC (Suzhou) Software Technology Co. CMCC (Suzhou) is positioned as an internalized IT capability organization of the group company, with four major product lines: cloud computing, big data, information system, and network management, providing cloud computing and big data solution services for 50 companies within the system, and currently 90% of its business comes from within the system. This case describes how CMCC (Suzhou) built its core competencies, got rapid development, and made transformation decisions in the face of the situation and development needs. Since its establishment, the company has innovated in basic management, innovative R&D management, and product operation management, and has core competencies such as product development. However, the saturation of the traditional communication market, the bottleneck in the development space of the group company's traditional main business, the increasing space within CMCC (Suzhou), and the increasing pressure on its operation made the company consider strategic transformation from an organization with internalized capabilities within the system to a mature commercial company. In the process of transformation, the company promoted the strategic transformation by solving the problems of research and development ability, product quality and customer satisfaction, market expansion ability, management system and other aspects. This case has certain reference significance for enterprises that need strategic transformation to strengthen core competitiveness.
Keywords: CMCC (Suzhou); IT; Capability internalization; Strategic transformation; Capability export