本案例由江南大学商学院的朱和平教授团队撰写，江南大学商学院案例中心研究员陈田田全文改编，江南大学商学院案例中心研究员盛诗慧为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：战略变革是战略领域的一个前沿学术命题，企业战略的变革理论和变革实践在行业和企业之间存在差异。本案例回顾了无锡欧瑞佳科技有限公司的发展历程，详细介绍了企业主要产品—气动元件，分析了目前气动元件的应用市场和行业发展趋势。当内外部环境发生变化时，企业在扩大生产规模过程中所面临的问题和挑战以及采取的系列应对战略变革措施。从大型企业华丽的销售数据和庞大的业务规模中，看到更多的是其成熟的管理体系，而通过研究中小型企业在成长过程中战略方向的变化和对应的经营举措，可以了解到企业是如何培养其核心竞争优势并成功地走向持续发展，或许能够给予中小型企业更多管理上的启发。

关键词：欧瑞佳科技、战略变革、气动元件、技术发展

Ourjia Technology: Go All Out on The Road of "Specialization and Innovation"

Abstract: Strategic change is an academic frontier proposition in the field of strategy, strategic change theory and change practice present differences between industries and enterprises. This case reviewed the development history of Wuxi Ourjia Technology Co., LTD., introduced the main product—pneumatic components in detail, and analyzed the current application market of pneumatic components, and industry development trend. When the internal and external environment changes, what measures it took, what problems and challenges it faced in the process of expanding the scale. It is more common to see the mature management systems of large enterprises from their rich sales data and large business scale, but by studying how strategic direction change and what corresponding management measures take in the process of small enterprises’ growth, it will help us to learn how to cultivate the core competitive advantage and achieve success step by step, give more inspiration on the management.

Compared with the gorgeous sales data and huge business scale of large enterprises, the original intention and operation measures of small enterprises may give more inspiration to management.

Keywords: Ourjia Technology; Strategic Change; Pneumatic Components; Technology Development