本案例由江南大学商学院的肖仲云教授团队撰写,江南大学商学院案例中心研究员程露全文改编,江南大学商学院案例中心研究员盛诗慧为责任编辑,作者拥有著作权中的署名权、修改权、改编权。
摘要:本案例针对无锡市明通动力工业有限公司不同时期应对不同市场需求做出的变革,一步一步从无到有,从国内顶尖到走向世界舞台。探讨中小型制造企业如何通过自身努力在稳健中求进步、发展中求质量、变革中求创新。通过对于目前现状的分析以及未来的期望,寻求企业可持续发展的策略。这也可为其他类似的中小型制造企业改革、转型提供指导。
关键词:企业改革;技术创新;国际市场
From small workshop of spare parts to cooling air fan manufacturing giant – The transformation of Wuxi Mingtong Power Industry Co.,Ltd
Abstract: This case aims at the changes made by Wuxi Mingtong Power Industry Co., Ltd. in response to different market demands in different periods, and it is starting from scratch step by step, from the top in China to the world stage. This paper discusses how small and medium-sized manufacturing enterprises strive for progress in stability, quality in development and innovation in reform through their own efforts. Through the analysis of the present situation and the expectation of the future, seek the strategy of sustainable development of the enterprise. This can also provide guidance for the reform and transformation of other similar small and medium-sized manufacturing enterprises.
Keywords: Reform of enterprises; Technological innovation; The international market