本案例由江南大学商学院的刘进教授团队撰写，江南大学商学院案例中心研究员刁维雪全文改编，江南大学商学院案例中心研究员盛诗慧为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：本案例从常州丁丁纺织科技有限公司（以下简称丁丁纺织）创始人胡志良的角度出发，讲述了丁丁纺织成长路上的点滴，描述了胡总在每个节点的困惑与抉择，从贸易到工贸一体化，从粗放式管理到信息化精益管理，从疫情转型到坚定面料创新之路，一家普通的纺织面料企业如何根据自身的条件及外在的机会寻找到适合公司经营发展的道路，如何面对市场及环境的变化，找到属于自己的专精特新之路。启发同学思考，作为一家企业的掌舵人，面对企业的不同生长周期，如何做出关键的决策，如何根据企业的自身情况和外部环境，找到适合自己的细分市场及发展定位，以及支撑做出这些决策的底层逻辑又是什么？

关键词：创业管理、企业成长、信息化管理、决策分析

Dingding Textile: The Strategic Positioning of Specialization, Refinement, Characterization, Novelization On Growth Road

Abstract: From the perspective of Hu Zhiliang, the founder of Changzhou Dingding Textile Technology Co., Ltd. (hereinafter referred to as Dingding Textile), this case tells the story of Dingding Company's growth, and describes Mr. Hu's confusion and choice at each node. , from trade to the integration of industry and trade, from extensive management to information-based lean management, from epidemic transformation to firm fabric innovation, how can an ordinary textile fabric enterprise find suitable company operations according to its own conditions and external opportunities The road of development, how to face the changes in the market and the environment, and find your own specialization and new path. To inspire students to think, as the helm of an enterprise, how to make key decisions in the face of different growth cycles of the enterprise, how to find a suitable market segment and development orientation according to the enterprise's own situation and external environment, and how to support What is the underlying logic behind these decisions?

Keywords: Entrepreneurial management; Business growth; Information management; Decision analysis