本案例由江南大学商学院的吴媛媛教授团队撰写，江南大学商学院案例中心研究员李文涛全文改编，江南大学商学院案例中心研究员盛诗慧为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：BN科技公司是美国BayNexus INC. 在亚太区域的研发及生产基地，专注于医疗物联网领域的国家高新技术企业，为医院提供信息化整体解决方案；公司是多项RFID国家标准主起草单位，国家智慧医院评价指标参与单位。公司所开发的医用SDA产品作为PDA硬件产品，为公司在移动医疗硬件系统领域开辟了大好市场。随着医疗信息化集成程度的不断提高，医疗软件产品的市场前景良好，公司调整战略同步大力研发医疗软件产品。公司的医疗硬件产品能否维持历史上的平稳发展态势？如何对公司的医疗软件产品做战略决策？在公司现有资本、研发、人力等资源的基础上如何高效分配使用，以平衡现有硬件产品和软件产品的发展需求？以扩大公司的品牌影响力，为移动医疗应用领域的发展提供源源不断的助力。

关键词：软件产品；医疗信息化；战略决策

BayNexus INC.: Software Product’s Strategic Choice

Abstract: BN Technology is the R&D and production base of BayNexus INC. in the Asia-Pacific region. It is a national high-tech enterprise focusing on the field of medical Internet of Things, providing overall informatization solutions for hospitals. The company is the main drafting unit of a number of RFID national standards and the participating unit of of developing the evaluation index of the national Smart Hospital. The medical SDA products developed by the company, as PDA hardware products, have opened up a great market for the company in the field of mobile medical hardware systems. With the continuous improvement of the integration degree of medical informatization, the market prospect of medical software products is bright. The company adjusts its strategy and vigorously develops medical software products. Can the company's medical hardware products maintain the steady development trend in history? How to make strategic decisions about the company's medical software products? How to efficiently allocate and use the company's existing capital, R&D, human resources and other resources to balance the development needs of existing hardware products and software products? In order to expand the company's brand influence, it provides continuous assistance for the development of mobile medical applications.

Keywords: Software; Medical Informatization; Strategic Decision