本案例由江南大学商学院的吴媛媛教授团队撰写，江南大学商学院案例中心研究员李文涛全文改编，江南大学商学院案例中心研究员盛诗慧为责任编辑，作者拥有著作权中的署名权、修改权、改编权。

摘要：本案例主要讲述了雅仕维传媒集团的发展历程。过去雅仕维从传统户外广告媒体的经营模式（批发买入－零售卖出的广告位处理）中摸索出“空间管理”这一独有的经营模式，在行业中脱颖而出。而新时代背景下，国家经济正以“新基建”为战略基础，围绕这一时代机遇，雅仕维在媒体资源不断扩容的同时，再次通过品牌聚焦、架构调整、策略创新、数字营销等经营理念进行优化创新，以主动的姿态迎合新的市场，探索着差异化营销转型之路。

关键词：品牌；营销；创新；数字化

Asiaray Media Group: Exploring the Path of Differentiated Marketing Transformation

Abstract: This case mainly describes the development process of Asiaray Media Group. In the past, Asiaray explored the unique business model of "space management" from the business model of traditional outdoor advertising media (wholesale buying - retail selling of advertising space processing), and stood out in the industry. In the context of the new era, the Chinese national economy is taking "new infrastructure" as its strategic foundation. Focusing on the opportunities of this era, while expanding its media resources, Asiaray once again conducts operations such as brand focus, structural adjustment, strategic innovation, and digital marketing. Optimizing and innovating concepts, catering to new markets with a proactive attitude, Asiaray is exploring the path of differentiated marketing transformation.

Keywords: Brand, Marketing, Innovation, Digitalization