本案例由江南大学商学院的朱晋伟教授团队撰写，江南大学商学院案例中心研究员白冰峰全文改编，江南大学商学院案例中心研究员李文涛为责任编辑，，作者拥有著作权中的署名权、修改权、改编权。

摘要：无锡康明斯涡轮增压技术有限公司是集研发、制造商用车涡轮增压器于一体的公司，在中重商用车市场一直占有龙头的地位，在轻型商用车市场则是刚刚起步阶段，但是面临中国排放法规的升级频次不断加快，国内外的数十家增压器厂商的激励列竞争，其产品战略却面临前所未有的挑战：排放法规真正的执行日期，政府治超限排的执行力度，中国商用车发动机市场需要什么样的动力技术，竞争对手会出什么样的产品和策略，无锡康明斯又有怎么样的对策，康明斯总部对中国市场的资源的倾斜与否……这都需要本地的产品规划总监去深入了解、分析、解读，并推动康明斯总部的产品规划决策。

关键词：排放法规；柴油机；涡轮增压；产品规划；产品战略

Wuxi Cummins: the Road from Product Planning to Product Strategy

Abstract: Wuxi Cummins Turbocharger Technology Co., Ltd. is a company integrating R&D and manufacturing of commercial vehicle turbochargers. It has always held a leading position in the medium and heavy commercial vehicle market. In the light commercial vehicle market, it is just in its infancy. As the upgrading frequency of emission regulations is accelerating, and dozens of supercharger manufacturers at home and abroad are competing for incentives, their product strategic planning is facing unprecedented challenges: the real implementation date of emission regulations, the government’s enforcement of excess emissions, what kind of power technology does the Chinese commercial vehicle engine market need, what products and strategies will competitors produce, what countermeasures does Wuxi Cummins have, and whether Cummins headquarters is inclined to the resources of the Chinese market... These all require the local product director to deeply understand, analyze, interpret, and drive product planning decisions at Cummins headquarter level.

Keywords: Emission Regulations; Diesel Engines; Turbocharging; Product Planning; Product strategy